Need Some New Biz Inspo?
In every corner of the economy, there are categories that haven’t evolved fast enough—or at all. These stagnating industries are waiting for someone to come along with a fresh perspective, new tools, and a better model. If you’re looking for a high-upside business to build in 2025, here are three spaces that are not just underserved—they’re financially ripe for disruption.
1. Modern Estate Planning for the Middle Class
Why It’s Ripe:
Estate planning is stuck in the past—lawyer-heavy, paperwork-driven, and expensive. While high-net-worth individuals have access to financial planners and trust attorneys, the middle class is left navigating confusing DIY tools or skipping the process altogether.
The Opportunity:
A mobile-first, AI-assisted platform that creates tailored estate plans (wills, power of attorney, guardianship documents) and syncs with life events like home purchases, births, or marriages.
Potential Revenue Model:
• Freemium access for basic planning.
• $99–$199/year subscription for auto-updates, cloud storage, and lawyer review.
• Affiliate revenue from insurance, tax planning, and investment platforms.
Market Size:
• ~130 million U.S. adults aged 25–65.
• Even 1% adoption at $149/year = $194M ARR.
• Cross-sell potential pushes LTV even higher.
2. On-Demand Warehousing for Small E-Commerce Brands
Why It’s Ripe:
Small e-commerce brands are exploding thanks to Shopify and TikTok, but they’re trapped between expensive 3PLs or cluttered garages. There’s no flexible, affordable warehousing that grows with them.
The Opportunity:
A marketplace for underutilized warehouse space—think Airbnb for pallets. SMBs can rent short-term storage in local facilities with optional pick-and-pack services.
Potential Revenue Model:
• 15% commission on space rental and logistics services.
• Subscription tools for inventory tracking, fulfillment automation, and insurance.
• Premium tier for analytics and demand forecasting.
Market Size:
• Over 5 million Shopify stores globally.
• Assume 2% uptake in the U.S. (100K brands) paying an average of $250/month = $300M/year.
• Plus logistics and platform upsell.
3. Insurance for the Creator Economy
Why It’s Ripe:
Millions of creators now earn full-time income from content—but there’s no tailored insurance for things like demonetization, account hacking, canceled brand deals, or content liability. Most are unprotected, even with six-figure incomes.
The Opportunity:
A contextual, usage-based insurance platform designed for creators. Think: income protection, gear coverage, and reputation management—all bundled into one policy.
Potential Revenue Model:
• Tiered monthly plans from $20–$100/month.
• White-labeled partnerships with platforms like YouTube, Twitch, Substack.
• Underwriting data sold to larger insurers.
Market Size:
• ~50M+ people identify as creators; ~2M earn full-time income.
• Even 100K creators at $50/month = $60M ARR.
• Massive potential for global scale and platform integrations.
Final Thoughts
Disruption doesn’t always mean chasing the next AI tool or hyped-up trend. Sometimes it’s about spotting neglected systems, boring categories, or fast-growing user groups that no one is building for. If you can bring empathy, clarity, and smart monetization into these spaces, the upside isn’t just a good business—it’s a generational opportunity.
